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Former Borders Picture Book Buyer Joins tiger tales

November 29, 2010

26-year publishing veteran is excited by new challenges

WILTON, CT, November 29, 2010 — Ruta Drummond, former children’s book buyer for Borders Group, Inc., has joined tiger tales as the popular children’s book publisher’s Associate Publisher. Drummond will work with the tiger tales team to further develop the company’s publishing program. 

“My parents didn't believe in television, so books were my passion from the time I learned to read,” said Drummond. “At Borders, I saw almost everything that was published across all kids categories and always admired the quality of tiger tales books. I now have the opportunity to challenge myself from a different side of the business. I've read, bought, and sold books. Now I'll be able to help create them.”

“For more than a quarter century, Ruta has championed great books for children through her efforts at Borders,” said Elisabeth Prial, founder and publisher of tiger tales. “The tiger tales team is delighted to be working with Ruta as she understands what children and their parents want to read. Her very unique perspective and vast experience will complement an already enthusiastic and dedicated team of children’s book professionals.”

tiger tales is an independent children’s book publisher who understands what young children love to read. Now, with a staff of six women, the tiger tales team has over 100 years experience in the children’s book industry and have raised a total of 13 children (and assorted dogs, cats, cows and chickens).

About tiger tales

tiger tales, which recently celebrated its tenth anniversary, focuses on creating quality books in consumer-friendly formats and making them available at a fair price to the consumer. The company was founded in 2000 by publishing industry veteran Elisabeth Prial. Within the first year of business, tiger tales had 50 books published with placements in key book retailers and wholesalers nationwide. tiger tales publishes unique original children's books as well as select books created by publishers overseas. There are approximately 160 active titles in the tiger tales list and it grows by about 25 additional books a year.

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  • Former Borders Picture Book Buyer Joins tiger tales

    November 29, 2010

    26-year publishing veteran is excited by new challenges

    WILTON, CT, November 29, 2010 — Ruta Drummond, former children’s book buyer for Borders Group, Inc., has joined tiger tales as the popular children’s book publisher’s Associate Publisher. Drummond will work with the tiger tales team to further develop the company’s publishing program. 

    “My parents didn't believe in television, so books were my passion from the time I learned to read,” said Drummond. “At Borders, I saw almost everything that was published across all kids categories and always admired the quality of tiger tales books. I now have the opportunity to challenge myself from a different side of the business. I've read, bought, and sold books. Now I'll be able to help create them.”

    “For more than a quarter century, Ruta has championed great books for children through her efforts at Borders,” said Elisabeth Prial, founder and publisher of tiger tales. “The tiger tales team is delighted to be working with Ruta as she understands what children and their parents want to read. Her very unique perspective and vast experience will complement an already enthusiastic and dedicated team of children’s book professionals.”

    tiger tales is an independent children’s book publisher who understands what young children love to read. Now, with a staff of six women, the tiger tales team has over 100 years experience in the children’s book industry and have raised a total of 13 children (and assorted dogs, cats, cows and chickens).

    About tiger tales

    tiger tales, which recently celebrated its tenth anniversary, focuses on creating quality books in consumer-friendly formats and making them available at a fair price to the consumer. The company was founded in 2000 by publishing industry veteran Elisabeth Prial. Within the first year of business, tiger tales had 50 books published with placements in key book retailers and wholesalers nationwide. tiger tales publishes unique original children's books as well as select books created by publishers overseas. There are approximately 160 active titles in the tiger tales list and it grows by about 25 additional books a year.

    On the Web:

    On Facebook:

    On Twitter:

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  • Tiger Tales Celebrates Tenth Anniversary

    September 15, 2010

    Popular children's book publisher launches new interactive site for readers; strikes deal to bring its titles to iPhone and iPad.

    WILTON, CT, September 15, 2010 — Tiger Tales today launched a new content-rich web site that allows readers of its popular line of children's picture books to interact with the books' publishers, authors, illustrators, and other readers.

    The site marks the company's tenth anniversary creating books that appeal to parents and children alike because of their strong blend of editorial content, illustration and design. The company is taking a community-focused approach to the new site, incorporating an active blog that tackles issues and news affecting the children's book industry and young readers in general, as well as components that allow readers to post ratings and reviews of Tiger Tales titles. 

    “While many publishers continue to struggle, Tiger Tales has had a continuous string of double digit sales increases, even while industry sales of children's books have actually decreased,” said Elisabeth Prial, founder and publisher, Tiger Tales. "And we've accomplished this by nurturing new and talented authors and illustrators—proof that you can build a profitable publishing business without relying on costly celebrity authors."

    The company's continued success has been the result of a focus on creating quality books in consumer-friendly formats and making them available at a fair price to the customer. Tiger Tales distributes its books through a wide range of outlets that include traditional bookstores, retail chains, mass merchandise accounts, school book clubs and fairs, school and public libraries, and warehouse clubs.

    Tiger Tales paper and ink books successfully compete with children's books from traditional publishers such as Random House, Simon & Schuster, Penguin/Putnam, Houghton, and Scholastic.

    The company is also taking the books customers already love and making them available to new generations of readers growing up in a world of glass screens.

    To do that, Tiger Tales also announced a partnership with MyTales Digital to bring popular Tiger Tales titles to the iPhone and iPad. The new venture makes select titles from the company’s library available to parents, grandparents, teachers, librarians and home schoolers in a medium with which children are increasingly familiar. The first applications introduced by MyTales Digital are three traditional lullaby books adapted from the richly illustrated Tiger Tales books of the same titles: Hush, Little Baby: a Read-a-Long; Sing-a-Long Lullaby; Sleep, Baby, Sleep: a Read-a-Long, Sing-a-Long Lullaby; and Rock-a-bye Baby: a Read-a-Long, Sing-a-Long Lullaby.

    The Tiger Tales titles adapted for the iPhone and iPad are designed to provide a very personal experience between adult and child. Through MyTales Digital, these first Tiger Tales apps offer read-a-long and sing-a-long options and enable users to record multiple voices—a feature the company expects to be extremely popular with parents and grandparents.

    “It was important to us, based on our own experiences over the past decade, to preserve and enhance an age appropriate picture book reading experience,” said Prial. “After studying many applications for children and finding a limited quality and focus, we looked for a more natural evolution toward book applications, believing a quality picture book can, and should, be adapted to any delivery device, be it paper and ink or digital.”

    About Tiger Tales

    Tiger Tales is owned and operated by women who know what young children want to read. With a staff of only five, the company has over 75 years experience in the children’s book industry and have raised a total of 11 children (and assorted dogs, cats, cows and chickens).

    The company was founded in 2000 by publishing industry veteran Elisabeth Prial. To establish her business quickly, Elisabeth purchased exclusive rights to publish children's  books from foreign companies in North America. Within the first year of her business, tiger tales had 50 books published with placements in key book retailers and wholesalers nationwide. Tiger Tales publishes unique original children's books as well as select books created by publishers overseas. There are approximately 160 active titles in the tiger tales list and it grows by about 25 additional books a year.

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